Women’s football has much to gain from the kind of reforms that threats to snub upcoming tournaments might prompt. Infantino should be taken on

“And I say to all the women … Pick the right battles. Pick the right fights. You have the power to change. You have the power to convince us men what we have to do and what we don’t have to do. You do it. Just do it. With men, with Fifa, you will find open doors. Just push the doors. They are open.”

Those were the condescending words of Fifa’s president, Gianni Infantino, three years ago during a tone-deaf speech in Sydney, which left his audience, including some of the most senior women in the game, exasperated. It is a damning indictment of Infantino’s tenure that his patronising monologue on the eve of the Women’s World Cup final now barely even creeps into the top 10 of the most controversial moments since his latest re-election, in March 2023.